VISIBLE LIGHT COMMUNICATION (VLC) :
LIFI AND INDOOR POSITIONING

Communicate thanks to the light

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LIFI

Li-Fi, short for Light Fidelity, offers an alternative solution to traditional means of communication – especially Wi-Fi.
By combining VLC (Visible Light Communication) with infrared, you can benefit from a two-way, high-speed wireless connection.
Li-Fi is designed to be used in conjunction with Wi -Fi.

THE BENEFITS

  • Guaranteed bandwidth for your data
  • A robust communications link which does not use radio-frequency, which is immune to external interference and which does not interfere with your existing environment
  • Secure communications: the content is only available in one place
  • An edge over the competition: a unique application for new technology

GEOLOCATION SYSTEM BY LIGHT : INDOOR POSITIONING

Thanks to our Visible Light Communication (VLC) technology and the YellowDot certification programme, TRATO offers an indoor positioning solution to every user of smartphone.

The YellowDot programme allows TRATO to certify its luminaires as being in line with the correct use of geolocation technology.
To achieve this, approved luminaires display a specific marking.
YellowDot now gathers a number of industrial companies who specialise in space digitalisation.

FONCTIONNEMENT

Indoor positioning works to geolocate users via their smartphone with a precision of 30 cm. It is thus possible to receive on its smartphone information on products on shelves, and to obtain assistance whilst walking through the shop.

Consequently, the in-store user experience is improved. Retailers and large distributors can also use it
to collect data, allowing them to enhance their consumer behavior analysis and measure the impact of their marketing operations.

The customer experience

Using the location data generated by the Indoor Positioning system,
you can analyse customer traffic and behaviour, optimise instore promotions and measure the impact of your marketing operations.

Customer involvement

Your customers will spend more time in store, derive greater enjoyment from their shopping experience. Large distributors can communicate with users by sending them special offers, information and notifications. They can also provide social experiences, such as surveys and games.

Data analysis

Using the location data generated by the Indoor Positioning system,
you can analyse customer traffic and behaviour, optimise instore promotions and measure the impact of your marketing operations.

OPTICAL WIRELESS COMMUNICATION (OWC)

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VISIBLE LIGHT COMMUNICATION (VLC)

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INDOOR POSITIONING

  • Only VLC technology
  • Mono-directional communication
  • Sends connection details
  • No network cables necessary
  • Data is received through the front camera on smartphones
  • Compatible with the DALI protocol
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LIFI

  • VLC and IR technology
  • Two-directional communication
  • High-speed
  • Connection to the computer network required
  • Data received via a USB dongle
  • Designed to guarantee secure bandwidth with no radio-frequency

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